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Keywords: Raced markets
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (5): 549–557.
Published: 20 July 2023
... To stop perpetuating raced markets, educators should mainstream anti-racism and marketing. Commodity racism provides a historical and contemporary window into university-taught marketing skills. Social implications Anti-racism efforts must recognize neo-liberalism’s pervasive role in normalizing raced...
