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Keywords: Rage behavior
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (4): 537–560.
Published: 29 November 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Anthropomorphized agents Preinteraction expectations Resistance Uneasiness Rage behavior Cross-cultural study In the dynamic marketing landscape, the intersection between anthropomorphism...
