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Keywords: Re-purchase intention
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (1): 38–55.
Published: 19 November 2024
...Rahul Kumar; Varsha Jain; Jacqueline Kilsheimer Eastman; Anupama Ambika Purpose This study aims to understand holistic consumer perceptions of quality and their effect on re-purchase intentions by measuring the latent characteristics of online Amazon reviews. Design/methodology/approach Data...
