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Keywords: Re-visit intention
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (2): 205–222.
Published: 29 January 2025
... cognitive, emotional and behavioral factors leading to brand advocacy and re-visit intention for the retail website. Design/methodology/approach The data for this study were obtained from 715 customers across various e-tailing websites. This research uses both quantitative method (partial least squares...
