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Keywords: Real estate
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (4): 386–396.
Published: 01 August 1998
...Randy I. Anderson; Robert Fok Franchising has been present in the residential real estate brokerage market for many years. Today, nearly one of every five firms in this sector is organized as a franchise and one of every three agents works for an affiliated organization. Despite this high incidence...
