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Keywords: Real time
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1997) 14 (3): 234–248.
Published: 01 June 1997
...Lynn R. Kahle The real‐time response survey can be viewed as a dialectic elaboration of the focus group and the sample survey, incorporating some of the advantages of each and producing a program of research quickly. An evaluation of the methodology shows its predictive utility from: real‐time...
