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Keywords: Rebranding that did not work
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (4): 304–305.
Published: 08 June 2015
... disasters False claims and scams Misguided brand extensions Poorly constructed brand names and research before you change/Redo products! Major product launch failures Promotions gone array Rebranding that did not work Social media foul-ups There has been a significant amount of marketing...
