... Publishing Limited Licensed re-use rights only Behavioral intentions Patriotism Veterans Reciprocity Consumer attitudes Price discounts The question therefore becomes, is it possible for businesses to reap the benefits of more favorable attitudes and behavioral intentions from consumers who...

... demonstrate the failure of a major US charity to use Twitter to add value for its corporate partners. Even in the unlikely event that this NPO is an isolated case, the results show the need for NPOs and their corporate partners to work together to provide reciprocal benefits. use quantitative analysis...