... or special treatments to veterans. Non-veterans might view shopping at businesses that support veterans as a way of indirectly showing their support for veterans. Behavioral intentions Patriotism Veterans Reciprocity Consumer attitudes Price discounts Honor to the soldier and sailor...

... demonstrate the failure of a major US charity to use Twitter to add value for its corporate partners. Even in the unlikely event that this NPO is an isolated case, the results show the need for NPOs and their corporate partners to work together to provide reciprocal benefits. Like all companies, non-profit...