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Keywords: Reference dependence
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (4): 353–365.
Published: 11 June 2018
... Limited Licensed re-use rights only Prospect theory Decision frames Partitioned pricing Used products Reference dependence Due to the economic downturn and the environmental drive toward recycling and reuse, second-hand shopping has gained increasing popularity in recent years. The number...
