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Keywords: Regional marketing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (1): 5–16.
Published: 26 January 2010
... of such differentiation (van Ittersum et al., 2003). Johan Bruwer can be contacted at: johan.bruwer@adelaide.edu.au © Emerald Group Publishing Limited 2010 Brand image Regional marketing Wines An executive summary for managers and executive readers can be found at the end...
