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Keywords: Regression analysis
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Journal Articles
Integrating science into web design: consumer‐driven web site optimization
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (4): 286–298.
Published: 26 June 2009
... of the site with possibly suboptimal versions of the pages. © Emerald Group Publishing Limited 2009 Worldwide web Regression analysis Experimental design Consumer research An executive summary for managers and executive readers can be found at the end of this article. During...
