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Keywords: Regression analysis
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (4): 286–298.
Published: 26 June 2009
... marketers create better web sites that consumers like and which will help marketers to differentiate their respective web sites from their competitors. © Emerald Group Publishing Limited 2009 Worldwide web Regression analysis Experimental design Consumer research An executive summary...
