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Keywords: Regret regulation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 36–48.
Published: 06 December 2023
... regret, consistent with regret regulation theory. Murilo Costa Filho can be contacted at: murilocarrazedo@hotmail.com 04 08 2022 22 02 2023 06 06 2023 05 10 2023 13 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights...
