... Limited Licensed re-use rights only CTM Divergent-thinking marketing Convergent-thinking marketing Perceived idea fluency Regulatory focus New product adoption Humanities and Social Science Fund of Ministry of Education of China 22YJC630045 National Social Science Fund...

...Anirban Som; Rajat Roy Purpose This research aims to examine how regulatory focus influences individuals’ preference for personal control strategies, which in turn affects their selection of effortful options. Across four experiments, the study tested this framework. Design/methodology/approach...

...Guy Moshe Ross Purpose The purpose of this paper was to identify social and behavioral factors responsible for panic buying during global pandemics such as COVID-19. Design/methodology/approach According to regulatory focus theory, behavior of individuals is regulated by two motivational...

..., reliance and consumer purchase decisions in an online review context. It also investigates the moderating role of review self-efficacy and regulatory focus in the relationship between skepticism and reliance on online reviews. Design/methodology/approach A survey with a nationally representative sample...

... are collected for internet users with a Web questionnaire. In an experimental framework, compensations control money are manipulated and consumers’ data sharing is explained by sensitivity and regulatory focus. Findings Offering control increases willingness to disclose personal data, even sensitive one...

...Nga Cheng Chan; Ying Ho Purpose This paper aims to examine the moderating role of customers’ regulatory focus on the relationship between progress level of goal pursuit and customers’ consumption behaviors in a retail setting. Design/methodology/approach Data were collected from a loyalty...

.... Design/methodology/approach – Three experiments test whether exposure to product categories can trigger consumer’s regulatory focus orientation. Participants in the pilot study are students, while participants in the two other studies are consumers. Findings – A first pilot study randomly exposed...

...Elyse N. Mowle; Emily J. Georgia; Brian D. Doss; John A. Updegraff Purpose – The purpose of this paper is to test the utility of regulatory focus theory principles in a real-world setting; specifically, Internet hosted text advertisements. Effect of compatibility of the ad text...