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Keywords: Relational consumption
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing 1–14.
Published: 11 June 2026
... involves opting for products that are considered good quality and durable, reusing items and exchanging them. Thrift and organic consumption align with “good mother” ideology, while sustainable consumption can be positioned as a form of “relational consumption”, facilitating the development of evolving...
