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Keywords: Relationship satisfaction
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (6): 701–710.
Published: 15 July 2020
...Selcan Kara; Anna J. Vredeveld Purpose The purpose of this study is to uncover the dimensions of shared brand use as a part of romantic relationships and examine the dynamics among shared brand use, brand preference similarity, brand variety seeking and relationship satisfaction. Design...
