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Keywords: Relationship value
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Journal Articles
Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 620–632.
Published: 12 August 2019
... products or brands that the retailer offers. This study proposes a theoretical model and considers the effect of three sources of CVR in consumer goods retailing: customer’s perceived functional service value, customer’s perceived private label brand (PLB) equity and customer’s perceived relationship value...
