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Keywords: Relative thinking
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Journal Articles
Internet and prevalence of relative thinking
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 600–609.
Published: 12 August 2019
...Sweta Chaturvedi Thota; Ritwik Kinra Purpose Research demonstrates that individuals display relative thinking – the tendency to consider relative savings rather than just absolute savings in their decisions to search for a deal or purchase an item. This paper aims to review empirical...
