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Keywords: Relevancy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021)
Published: 18 August 2021
...Anubhav Mishra; Sridhar Samu Purpose This paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social image of the people who share fake news. Finally, this study examines how brand...
