...Dinesh Kumar; Naval Garg Purpose Although the intersection between religion and consumerism is multifaceted, complex and dynamic, this study aims to offer a new insight into the amalgamation of religion and consumerism through conceptualising religious consumerism. It also develops and validates...

...Boonghee Yoo Purpose This study aims to develop and validates a new Protestant Multidimensional Religiosity Scale (ProMRS-14) to overcome limitations of existing religion-neutral measures and examines its influence on eight consumer ethical behaviors, integrating marketing theory to deepen...

...Michele Pinelli; Mara Einstein Purpose This paper aims to offer a marketing perspective to the multidisciplinary debate on whether religion is expanding, declining or resurging in contemporary and allegedly secular society. Specifically, it examines the “secularization hypothesis”, which predicts...

... and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase. Design/methodology/approach Both qualitative and quantitative methods were used to test the model. Findings The cultural and religion...

...Somjit Barat Francois Gauthier and Tuomas Martikainen Religion in Consumer Society: Brands, Consumers and Markets Surrey Ashgate 2013 250 pp ISBN:978-1-4094-4986-7 © Emerald Group Publishing Limited 2014 --> Consumerism Religion The role...

... Publishing Limited 2010 --> Food products Culture(Sociology) Ethnic groups Religion Globalization Equal opportunities The book's overall objective is clearly stated by the editors in the Foreword: “to provide a comprehensive collection of cutting‐edge research on the opportunities...

...). Wal‐Mart is a store, church is where you go to pray and find faith … separate the two, it's not that hard (Douglas). Religion Social values Brand loyalty Complaints Consumer behaviour The opening statements of this paper are illustrations of reader comments in response to two recently...

...Andrew Lindridge Purpose Religion's influence in consumer research remains under‐researched. This paper aims to explore religiosity's effect on culture and consumption by comparing Indians living in Britain, with Asian Indians and British Whites. The paper is relevant to both academics...

... benefits of advertising on society and the harm done by advertising. Then identifies moral principles that are essential for ethical advertising. Finally, looks at who is responsible for ensuring that advertising is ethical. Advertising Consumer behaviour Ethics Moral responsibility Religion...

...Nejdet Delener Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes...