... stock ownership in a company on his/her brand loyalty towards the company – and provides empirical evidence of the motivations. Shareholders Brand loyalty Customer loyalty Repeat buying Investors With regard to research question 1, we measured an individual's increased motivation...

.... Boulding et al., 1993). Dissatisfied consumers © MCB UP Limited 1999 Consumer behaviour Customer satisfaction Interpersonal communications Complaints Repeat buying Consumer dissatisfaction Satisfied consumers Companies with high percentages...

..., and not based on any rigorous examination) were of sufficient interest to motivate the initiation of a collateral study designed to assess in some depth: © MCB UP Limited 1997 Complaints Consumer behaviour Customer satisfaction Personality Repeat buying A number of studies have indicated...