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Keywords: Research methods
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2009) 26 (3): 223.
Published: 01 May 2009
... measures. The word association technique is outlined in Chapter Six. Historical use of this method and its implications for psychological diagnosis are explained. In Chapter Seven, two of the most popular qualitative research methods in social sciences; focus group and in‐depth interviews; are surveyed...
