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Keywords: Resource allocation
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (2): 159–167.
Published: 31 December 2020
... is a subjective sense of how much spare time individuals feel they have. Our focus is on understanding what factors influence individuals’ estimates of time slack. This paper contributes to the area of resource allocation by examining whether people are more prone to make mistakes in time forecasting when...
