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Keywords: Responsibility attribution
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Journal Articles
Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 36–48.
Published: 06 December 2023
... equally both normal and abnormal decisions. This study further shows that this effect is driven by internal responsibility attributions. Finally, the results also suggest that high self-esteem people are more efficient than low self-esteem people in regulating regret, but only when the decision...
