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Keywords: Retailing on social media
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (7): 1002–1016.
Published: 20 November 2023
... ties (ratings and reviews). Surprisingly, ratings and reviews do not significantly relate to trust in the retailer, suggesting that this information may be necessary but not sufficient for trusting retailers on social media. Originality/value This research distinguishes trust decisions related...
