Keywords: Retirement
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Journal Articles
Journal of Consumer Marketing (2023) 40 (6): 775–784.
Published: 10 May 2023
...Abdul Wahid Khan; Jatin Pandey Purpose Consumers’ lifestyle and financial decision-making affects their overall well-being. This paper aims to explore the factors that motivate consumers to pursue the goal of financial independence and retiring early (FIRE). Design/methodology/approach...
Journal Articles

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