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Keywords: Retrospective overview
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (2): 178–190.
Published: 21 January 2021
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Bibliometrics Retrospective overview Consumption is an indispensable element of human behavior. Timely insights and accurate assessments of the changes or shifts in consumer behavior are crucial for marketing...
