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Keywords: Revenue strategy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 312–313.
Published: 22 June 2012
...Anubhav Anand Mishra Saul J. Berman . Not For Free: Revenue Strategies for a New World . Massachusetts, MA : Harvard Business Review Press 2011 . 224 pp. , ISBN: 978‐1‐4221‐3167‐1 US$29.95 © Emerald Group Publishing Limited 2012 --> Revenue strategy...
