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Keywords: Reversibility
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (6): 428–436.
Published: 12 September 2016
...Eyal Peer; Alessandro Acquisti Purpose This paper aims to examine how reversibility in disclosing personal information – that is, having (vs not having) to option to later revise or retract personal information – can impact consumers’ willingness to divulge personal information. Design...
