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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (1): 86–87.
Published: 07 January 2014
...Francisco Conejo © Emerald Group Publishing Limited 2014 --> Marketing Engagement Reward Loyalty Gamification Rajat Paharia Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.) New York, NY...
