...Alisa Frik; Alexia Gaudeul Purpose Many online transactions and digital services depend on consumers’ willingness to take privacy risks, such as when shopping online, joining social networks, using online banking or interacting with e-health platforms. Their decisions depend on not only how much...

...Thomas D. Kuczmarski Though a commitment to innovation is the key to successful growth, the level of uncertainty involved and the concomitant risk deter companies from committing themselves totally to its implementation. Contributing to managers’ reluctance to face innovation are an ignorance...

... in their shopping venue. Shopping was important and there were risks associated with an incorrect choice of their clothing. Finally, the desire to stay and shop at the local mall seemed to be a function of the mall composition and excitement. © MCB UP Limited 2002 Consumer behaviour Young people...

...Benjamin Tan This paper examines the influence of consumers’ moral intensity, perceived risks and moral judgment on their purchase intention of pirated software. The aspects of moral intensity include magnitude of consequence, social consensus, probability of effect and temporal immediacy...

... of the approach has the benefits of both increasing the understanding of risks,and of optimization opportunities prior to resource commitment. © MCB UP Limited 1992 Marketing strategy New product development Product champions Risk THE TWENTY TOUGHEST QUESTIONS FOR NEW PRODUCT PROPOSALS Larry...

...Nejdet Delener Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes...

...Arthur R. Klein Examines how organizations may penalize or reward the avoidance of creativity in their quest to minimize risk and predict outcomes. Considers the barriers to creativity to be: a process‐centred approach,a “boss is always right” attitude, bureaucracy, and over‐zealous financial...

... the market can only be appreciated after the launch. Concludes that product champions must be in a corporate culture that allows risk, and should be prepared to risk their job on a risky venture. © MCB UP Limited 1989 Entrepreneurship Product champions Product launch Risk COMMENTARY READY...