... account. © Emerald Group Publishing Limited 2010 Risk assessment Knowledge management Brands An executive summary for managers and executive readers can be found at the end of this article. The questionnaire has two parts: first, items measuring the constructs. To reduce...

... in the marketing literature. An executive summary for managers and executive readers can be found at the end of this article. Attitudes Consumer behaviour Counterfeiting Risk assessment Brazil © Emerald Group Publishing Limited 2007 Research has shown that counterfeits buyers...