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Keywords: Rituals
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Journal Articles
Journal of Consumer Marketing (2020) 37 (5): 559–567.
Published: 11 May 2020
...Flor Morton; Teresa Treviño; Claudia Quintanilla Purpose The purpose of this paper is to understand the ritual, roles and symbolic meanings of family grilling consumption experiences in northeast Mexico. Design/methodology/approach This study adopted a phenomenological approach and conducted...
Journal Articles
Journal of Consumer Marketing (2015) 32 (6): 450–458.
Published: 14 September 2015
... Limited 2015 Gifts Rituals Storage Symbolic value An executive summary for managers and executive readers can be found at the end of this issue. Gift giving is a “total social phenomenon” due to its economic and social importance (Antón et al., 2014 ; Sherry, 1983...

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