Keywords: Roles
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Journal Articles
Journal of Consumer Marketing (2002) 19 (1): 24–41.
Published: 01 February 2002
...Christina K.C. Lee; Sharon E. Beatty Reports on a study which examines the effect of family structure in the family decision‐making process. In particular, it seeks to determine if sex‐role orientation and the wives’ occupational status make a difference in the amount of influence adolescents...
Journal Articles
Journal of Consumer Marketing (2001) 18 (7): 595–632.
Published: 01 December 2001
...Geoffrey P. Lantos Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical and altruistic duties. Discusses different perspectives on the proper role of business in society, from profit making to community service provider...
Journal Articles

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