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Keywords: Roles
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (1): 24–41.
Published: 01 February 2002
...Christina K.C. Lee; Sharon E. Beatty Reports on a study which examines the effect of family structure in the family decision‐making process. In particular, it seeks to determine if sex‐role orientation and the wives’ occupational status make a difference in the amount of influence adolescents...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (7): 595–632.
Published: 01 December 2001
...Geoffrey P. Lantos Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical and altruistic duties. Discusses different perspectives on the proper role of business in society, from profit making to community service provider...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (4): 348–367.
Published: 01 July 2001
... opportunity. This study investigates the significance of the emerging roles of Chinese women in Hong Kong to marketers and also helps to identify some common roles held by Hong Kong females, who are influenced by Chinese and western cultures. Through personal interviews, data were collected in the form...
