...Libin Chen; Ke Ma; Yuxin Wu; Miaoran Zhang; Fangqiongyu Dong Purpose This study aims to investigate the impact of perfectionism tendency on the degree of post-purchase regret. Specifically, this study uses rumination as a mediator to investigate the relationship between perfectionism tendency...

... these individuals, in conjunction with prior literature, provided the basis for the development of a conceptual model that was tested using survey methodology (n = 691). Findings Both exploratory and empirical research indicate that ruminative thoughts were positively related to feelings of fear...

...Camille Saintives; Renaud Lunardo Purpose – This paper aims to determine how consumers may regulate their guilt through rumination and emotional support and how such regulation affects their consumption. Compelling research indicates that consumption may sometimes induce guilt. Social...