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Keywords: S-O-R
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Journal Articles
How the content of location-based advertisings influences consumers’ store patronage intention
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (7): 603–611.
Published: 13 November 2017
... their store patronage intention. According to Mehrabian and Russell’s (1974) S-O-R theory, external stimuli can influence the psychological state of a person, which in turn affects the behavioral response of the person. When consumers receive an LBA, they may check the content of the LBA. Consumers may...
