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Keywords: SLR
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 861–873.
Published: 06 August 2025
... The study carries out systematic literature review (SLR). Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) protocol is leveraged to identify 147 journal articles pertaining to consumer research on narcissism published during 2002–2023. We follow it up with scientometric analysis...
