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Keywords: SPAR-4-SLR protocol
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Journal Articles
Reducing impulse buying: a review and research agenda
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 838–860.
Published: 01 August 2025
... to policymakers as well. The second stage of the SPAR-4-SLR protocol is ‘Arranging’, which involves organizing the literature using organizing codes and refining the material (Paul et al., 2021). In this study, codes were defined based on antecedents of IB reduction, moderators of the antecedent-IB...
