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Keywords: Sales campaigns
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Journal Articles
University students' perceived susceptibility to alcohol retail sales promotions
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (3): 283–294.
Published: 26 April 2013
... Emerald Group Publishing Limited 2013 Australia Germany Wales Students Women Alcoholic drinks Sales campaigns Alcohol consumption Binge drinking University students Young women An executive summary for managers and executive readers can be found at the end of this article...
Journal Articles
Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (6): 351–356.
Published: 01 October 2006
...@cms.hhs.gov © Emerald Group Publishing Limited 2006 Information media Sales campaigns Consumer research Health services United States of America An executive summary for managers and executive readers can be found at the end of this article. In 1998, the Centers for Medicare...
