Keywords: Salesperson attributes
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Journal Articles
Journal of Consumer Marketing (2021) 38 (6): 652–663.
Published: 24 August 2021
..., as well as their impact on positive and negative word-of-mouth. In addition, the research further investigates which negative salesperson attributes have an impact on overall customer experience and satisfaction. Design/methodology/approach Role theory and expectancy-disconfirmation theory form...

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