Keywords: Salesperson-customer orientation
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Journal Articles
Journal of Consumer Marketing (2021) 38 (6): 652–663.
Published: 24 August 2021
...J. Ricky Fergurson; John T. Gironda; Maria Petrescu Purpose This paper aims to examine how modern, digital era customers in a business-to-consumer (B2C) setting prioritize salesperson-customer orientation attributes when evaluating their expectations regarding interactions with salespeople...

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