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Keywords: Sampling methods
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (5): 269–271.
Published: 01 August 2008
... to deliver the most “bang” for the marketing “buck”. © Emerald Group Publishing Limited 2008 Sampling methods Marketing strategy Product trials Target markets Direct marketing Recent trends in the evolution of marketing have delivered return on investment (ROI)‐driven brand managers...
