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Keywords: Sanctions
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Journal Articles
Tactics to deter deviant consumer behavior: a research agenda
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (6): 577–587.
Published: 15 November 2018
... that are theoretically matched to established antecedents and neutralization techniques associated with DCB. Overall, this paper provides a future research agenda with propositions to build knowledge on effective deterrence tactics for curbing instances of DCB. Sanctions Marketing Deterrence strategies Deviant...
