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Keywords: Scale construction
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Journal Articles
Measuring the motivation to avoid duping: scale development and validation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (7): 791–801.
Published: 03 October 2021
...Robert Madrigal; Marcus Wardley; Catherine Anne Armstrong Soule Purpose This paper aims to develop and validate a psychometrically sound scale measuring buyers’ motivation to avoid being duped (MAD) in a marketplace transaction. Design/methodology/approach Standard scale construction...
