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Keywords: Scope neglect
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Journal Articles
Journal of Consumer Marketing (2019) 36 (5): 600–609.
Published: 12 August 2019
... 11 2018 01 02 2019 Economics of information Relative thinking Weber-Fechner law Scope neglect Search costs References to consumers willing to trade time to save money on purchases are pervasive in marketing and pricing research. Consider the following scenarios...

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