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Keywords: Screen sharing
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (7): 741–750.
Published: 13 September 2021
... an interdisciplinary theoretical framework investigating “sharing” and related commercial practices. It adopts an exploratory qualitative methodology as the phenomenon of screen sharing has not been widely investigated in prior consumer behavior literature. Findings Social and utilitarian motives elicit joint...
