... Limited 2013 --> Customer service Customer empowerment Social media Customer values Self-service Customer interaction Communication Service marketing The pace of customer change requires close study, so Solomon's Trend #1 is: “Customers expect anticipatory...

...Vaidotas Lukosius Customers Corporate strategy Shopping experience Self‐service The “do‐it‐yourself customers” concept is not new and it has been approached by businesses worldwide. Business areas where this concept has been successfully applied are too numerous to list and include...