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Keywords: Self transcendence
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Journal Articles
“What a lot of things I don’t need!”: consumption satiation, self-transcendence and consumer wisdom
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (5): 540–551.
Published: 11 August 2021
... process, taking consumption satiation (as a new concept) and self-transcendence as its possible antecedents. Design/methodology/approach An online survey was conducted that collected 800 responses from 2 European countries with different levels of maturity with regard to consumption: France and Poland...
