Keywords: Self-completion
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Journal Articles
Journal of Consumer Marketing (2024) 41 (6): 658–673.
Published: 20 August 2024
... a mood-alleviation perspective where therapeutic shopping is used to regulate negative emotions, this scale is novel in adopting a self-completion approach where products are pursued for a tactical effort to offset threatened self-concepts. Hadeer Hammad can be contacted at: hadeer.shawky@guc.edu.eg...
Includes: Supplementary data

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