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Keywords: Self-esteem
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Journal Articles
Assessment of the association between aesthetic products and perceived product quality: an analysis of customer attitudes
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (7): 789–803.
Published: 12 November 2024
.... utilitarians and self-esteem levels, modify this relationship. Design/methodology/approach Seven hypotheses and a research framework model were developed. Three studies were conducted using the PROCESS Macro V4.3 for analysis, with the results subsequently discussed. A finalized research framework...
Journal Articles
Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (1): 36–48.
Published: 06 December 2023
...Jose Mauro da Costa Hernandez; Annaysa Salvador Muniz Kamiya; Murilo Costa Filho Purpose This study aims to examine differences in regret between individuals with high vs low self-esteem that follows from negative appraisals for unsuccessful consumer decisions that are either congruent...
Journal Articles
Exploring IKEA effect in self-expressive mass customization: underlying mechanism and boundary conditions
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 365–374.
Published: 11 February 2020
... product valuation. Further, consumers who have high romanticism in aesthetic preference and high self-esteem are more inclined to influences associated with this effect. Originality/value This research adds to the literature on the IKEA effect in self-expressive MC by identifying a key antecedent...
