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Keywords: Self-identity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (4): 369–377.
Published: 30 April 2024
... Emerald Publishing Limited Licensed re-use rights only Self-identity Consumer behavior Materialism Compensatory consumption Self-threats People often experience threats to their self-identity: they do not perform as well as expected on something at which they consider themselves...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (6): 653–662.
Published: 13 November 2018
... 2017 06 10 2017 27 12 2017 28 01 2018 01 02 2018 13 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Self-identity Paradox Identity salience Collecting Consumer behaviour Mortality salience “Collecting...
